ActiveCampaign CRM's marketing automation integration is its defining advantage: the same automation system that sends email campaigns can automatically create deals, move leads between pipeline stages, and assign tasks to sales reps based on email behaviour. A prospect who opens a specific email three times can automatically trigger a deal creation and sales notification — without manual intervention. For businesses where the sales motion begins with email marketing, ActiveCampaign's unified automation eliminates the disconnected tools problem.

ActiveCampaign uniquely combines email marketing automation with a sales CRM, allowing businesses to build automated journeys that move leads from email subscriber to qualified sales opportunity without manual hand-offs. Its conditional automations provide marketing-to-sales alignment that pure CRMs…

ActiveCampaign Plus CRM
Plus bundles email marketing with CRM, landing pages, and 25 users for 1,000 contacts.
$49/month (1,000 contact
Preis
1,000+
Contacts
Ja
Email Marketing
ActiveCampaign Professional CRM
Professional adds predictive content, win probability, site messaging, and attribution.
$149/month (1,000 contac
Preis
Yes — AI personalisation
Predictive Content
Yes — AI deal scoring
Win Probability