Sprout Social's Social Listening capability — monitoring brand mentions, competitor keywords, and industry conversations in near real-time across all major social networks and news sources — provides the intelligence layer that separates reactive social management from proactive brand strategy. At $249/user/month, it's only justified for businesses where social media listening data directly informs product decisions, PR strategy, and campaign planning. Shopify, Etsy, and major retail brands consistently cite Sprout's listening insights as core to their social strategy.
Sprout Social is the enterprise social media platform that goes furthest beyond scheduling — its Social Listening tool monitors brand mentions, competitor keywords, and industry conversations across the entire web, while its CRM-integrated inbox connects customer social interactions to customer reco…
Sprout Social Standard Social Media
Standard provides scheduling, publishing, and reporting for 5 social profiles.
$249/user/month (billed
Precio
5
Profiles
Sí
Scheduling
Sprout Social Professional Social Media
Professional adds competitive intel, content library, custom URL tracking, and report builder.
$399/user/month (billed
Precio
Ilimitado
Profiles
Sí
Competitor Tracking