Heap's auto-capture approach represents a philosophical shift in analytics instrumentation: rather than requiring developers to manually tag every event before analysis can begin, Heap captures every click, tap, form submission, and page view automatically from the moment the snippet is installed. This means analysts can retroactively define events from user behaviour without waiting for engineering sprints. The Illuminate AI feature — which automatically surfaces drop-off points and conversion bottlenecks without manual funnel configuration — functions as an autonomous product analyst running continuously in the background. For product teams with limited engineering bandwidth, Heap eliminates the instrumentation backlog that delays data-driven decisions.
Heap Free Analytics & BI
Free plan auto-captures all web interactions for up to 10K sessions/month with 6-month retention.
Gratis
Harga
10,000
Sessions Per Month
6 months
Data Retention
Heap Growth Analytics & BI
Growth scales to millions of sessions, adds session replay, Heap AI, and data warehouse sync.
Custom (from ~$3,600/yea
Harga
Custom
Sessions Per Month
Up to 36 months
Data Retention