Analytics and BI tool selection is increasingly about democratisation — who in your organisation can actually answer a business question without filing a ticket. Tableau and Power BI dominate enterprise deployments; Metabase and Looker Studio serve teams that want self-service without enterprise pricing; Mixpanel and Amplitude lead product analytics for SaaS companies; Heap's auto-capture approach eliminates instrumentation overhead. We evaluate query performance, visualisation quality, ease of use for non-technical users, and the accuracy of AI-assisted insights.
