Amplitude — Planos, Recursos e Avaliações

Amplitude's Compass chart — which identifies which early behaviours predict long-term retention — is arguably the most valuable single analytical view available to a product team. By surfacing the actions that correlate with 6-month retention rather than requiring manual hypothesis testing, Compass has directly influenced product strategy at companies like Spotify, Twitter, and Peloton. The Experiment integration, which connects A/B test results directly to retention and revenue metrics rather than just conversion rates, closes the loop between feature testing and business outcomes that most analytics platforms leave disconnected.